1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.
A noted group of researchers use findings, methods, and theories of modern psychology as the basis for gaining new insights into entrepreneurship and into the hearts and minds of the talented, passionate professionals who create new business ventures.
Includes: Motives and Traits of Entrepreneurs, Risks and Rewards, Developing Business Plans, and Sources of Support and Guidance.
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